⚽ The World Cup is Coming… So We Brought the Beer Line-Up to Match
June 09, 2026
Every four years, the world collectively forgets about productivity, sleep schedules, and any vague promise to “drink less on weeknights”.
Because the World Cup is back.
And whether you’re the type who’s been tracking qualifiers since day one or someone who suddenly becomes an expert because their mate’s country made it through, one thing is guaranteed - football fans everywhere will be gathering around screens, shouting at referees, and convincing themselves this is “definitely coming home”.
Naturally, we thought that deserved a proper beer line-up.
So we created something special.
🍺 Introducing: The World Cup Lager Collection
A 12-beer case inspired by 12 footballing nations, built for matchdays, group stages, late winners, questionable VAR decisions, and everything in between.
Because if the tournament is going global, your beer should too.
Inside the box you’ll find a carefully selected mix of international lagers and pilsners - crisp, refreshing, and perfect for long summer evenings of football. It’s part drinking experience, part geography lesson, and part excuse to try something new while yelling at the TV.
Let’s be honest, there’s only so many times you can drink the same lager while watching 90 minutes of tension.
So we fixed that.
🌍 12 Countries. 12 Lagers. One Tournament.
The World Cup Lager Collection brings together beers from across Europe, Asia and the Americas, each one representing a footballing nation and its brewing culture.
It’s not about overthinking tasting notes or pretending you can detect “hints of oak and existential dread”.
It’s simple:
Good beer. Big matches. Better nights.
Here’s a taste of what’s in the squad:
🇩🇪 Germany - Warsteiner Premium Pilsner
A classic German pilsner with crisp bitterness, clean malt character and proper brewing heritage. Basically the midfield general of lagers - reliable, structured, and always performs under pressure.
🇯🇵 Japan - Kirin Ichiban
Smooth, refined and brewed using only the first press. Think precision football, disciplined passing, and zero wasted movement. Extremely drinkable, dangerously so during extra time.
🇲🇽 Mexico - Pacifico
Light, refreshing and built for sunshine and watch parties. If this beer had a playing style it would be counter-attacking football and unexpected upsets in the group stages.
🇧🇪 Belgium - Slaghmuylder Lager
A Czech-style pilsner brewed in Belgium with floral hops and crisp finish. A bit like Belgium’s golden generation - technically excellent, quietly confident, and very easy to like.
🇦🇷 Argentina - Quilmes
Golden, balanced and full of character. Best enjoyed while shouting at the screen in Spanish, regardless of whether you speak Spanish or not.
🇦🇹 Austria - Stiegl Goldbräu
Smooth, golden and full-bodied with gentle bitterness. Think traditional football values, strong organisation, and a beer that just quietly gets the job done.
🇺🇸 USA - Miller Genuine Draft
Clean, crisp and refreshingly straightforward. No drama, no fuss, just a solid performance - a bit like a team that insists they are “building something special”.
🇵🇹 Portugal - Super Bock
Balanced, slightly fruity and perfect for long evenings of football discussion that somehow turn into arguing about the greatest players of all time.
🇪🇸 Spain - Moritz
Golden, foamy and effortlessly drinkable. This is tiki-taka in beer form - smooth, stylish and slightly frustrating if you’re on the receiving end.
🏴 Scotland - Black Isle Blonde Organic Lager
A crisp organic lager brewed in the Scottish Highlands with biscuity malt character, grassy hop aromas and a refreshingly clean finish. Dependable, hard-working and full of character - much like Scotland’s most memorable World Cup sides.
🇨🇭 Switzerland - 1936 Swiss Lager
Pure, crisp and mountain-water fresh. Calm under pressure. The beer equivalent of a team that always makes it to the knockout stages and ruins your predictions.
🇬🇧 England - Shindigger Lager
Clean, modern and subtly dry-hopped for a bit of extra character. Best enjoyed while saying “this year is definitely the year” with complete confidence.
📋 It Comes With More Than Just Beer
Each World Cup Lager Collection also includes a custom tasting card.
Inside you’ll find:
- All 12 country flags
- Short tasting notes for each beer
- Fun football facts from each nation
So while you’re debating questionable refereeing decisions, you can also casually drop facts like “did you know Japan were the first Asian team to beat Germany at a World Cup?”
Whether anyone asked or not.
🍻 Why This Case Works So Well for Matchdays
The World Cup isn’t just about football.
It’s about:
- Watching games you didn’t plan to watch
- Suddenly supporting three different underdogs
- Explaining offside to someone who absolutely did not ask
- And spending far too long deciding what to drink during the 78th minute
This is where the collection fits in perfectly.
Instead of reaching for the same old pint every game, you can rotate your beers just like the tournament rotates its drama.
New match? New country.
New rivalry? New lager.
Extra time? Probably something stronger.
🏆 A Beer Line-Up Worthy of the Tournament
We couldn’t get every country in the World Cup into one box (turns out logistics and shelf space are slightly less flexible than a 90th minute equaliser), but we’ve picked 12 standout beers from footballing nations that bring something unique to the table.
It’s a mini world tour in a box.
And frankly, it’s a much easier way to “travel the world” than booking flights and pretending you understand exchange rates.
⚽ Final Whistle
Football brings people together. So does beer.
The World Cup Lager Collection is built for exactly that moment when the game is on, the snacks are out, the group chat is active, and everyone suddenly becomes a tactical expert.
So whether your team goes all the way or crashes out in controversial circumstances, at least your beer will be world class.
Because if you’re going to watch the world’s biggest tournament…
You might as well drink it properly.
You can buy our new world cup lager collection here.
